Hay Friend!

On this episode of the podcast, welcome Jennifer Onwumere, the CEO of Jen-gerbread Marketing. Her company is  a PR, Event & Brand Consulting firm located in Dallas Texas! (I love Dallas, haven’t been but I’m sure I’ll love it). With over 10 years of experience, Jen is perfect to speak about how a brand, especially startups, can increase their marketing and visibility strategy.

Jen talks the importance of using social media, but also the importance of in person marketing. She’ll get you thinking on how you can creatively reach your consumers not just online and offline and the importance of doing so. She also provides clear cut advice on how to find your target audience! The types of tools and ways you can ask information from your audience, so you can understand who you are marketing to. Lastly, from a question that was burning on my mind, she educates us on the idea of building your brands creativity and if you don’t like something in your category of business, change it! Be innovative. I know you will enjoy this podcast! This is for all my aspiring, establishing and established entrepreneurs or anyone interested in learning the art of marketing!

Takeaways:

  1. Understand how to determine target audience
  2. Ways to market physically, not just online
  3. How Brands can establish creativity within their niche

https://soundcloud.com/user-344381486/how-to-increase-your-brands-visibility-and-marketing-strategy

Connect with Jennifer

Instagram: @jengerbreadmktg

Website: http://jengerbread.com/

Blog: http://smartcookieblogger.com/

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